Also read: 5 Mobile Marketing Strategies to Drive More Sales for Your Business. 4 Holistic Online Marketing Tips and Best Practices. Remember, social media isn’t a single silo, you need to have an effective link between your web-based campaigns, mobile strategies, and overall business goals. That’s why mobile marketing is a must for both online business and brick-and-mortar entrepreneurs. So, what is mobile marketing? Targeting marketing campaigns to mobile device users. If you don’t do it, prepare to lose out to your competitors. Advertisers have already caught on. In 2013, 22.1% of digital search ad dollars were spent on mobile. Here’s another idea to add to your list of tips for mobile marketing: texting. These days, people have their phones on them constantly. And while people often screen calls and ignore promotional emails, they’re much more likely to open a text message. And this way, you have a direct connection to your subscribers’ inboxes.
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Today’s online shoppers depend more and more on mobile to juggle their various interests and tasks: In addition to their laptops, users are turning on smartphones, tablets and even smartwatches to consume information.
Related: 3 Ways to Use Mobile Marketing to Keep Customers Coming Back
And, with mobile eclipsing desktops at a faster pace than ever, mobile marketing is no longer just the option it was just a few months ago. Today, marketers looking to build the ever-crucial consumer relationship have to get on board with the digital age.
If your marketing strategy has 'success' on its 2017 agenda, these four mobile-marketing tips will be key.
1. Make sure your site is mobile friendly.
Last year, marketers learned that few consumers want to pinch and zoom their way to a purchase. New SEO changes also debuted, prompting a mad dash by most companies to implement those changes so their sites would be mobile-responsive.
Now that it's 2017, marketers who failed to get on board are already feeling the effects; for whose who have yet to remedy non-responsive sites, the next few months won't be forgiving. Marketers who have taken the necessary precautions, however, can move on to optimize their users’ mobile experiences.
Creating a mobile-friendly experience that streamlines a customer’s checkout process will make all the difference. Start by decreasing the length of your bandwidth as much as possible. Mobile users are far less patient than those using a desktop. A slow loading page can snipe out conversion rates faster than the words “other options.”
Use social media logins to reduce the hassle of having to create an account. Customers who have the time to rethink purchases are more likely to re-shelve products. Your aim for a mobile-friendly site is that it get consumers out the door as fast as possible, hopefully with a bag in tow.
2. Rain deals and coupons.
Today’s online shoppers are taking tips from their coupon-cutting moms. A recent survey revealed that 96 percent of participating consumers said they used coupons. What’s more, the redemption rate of mobile coupons has proved to be ten times higher than those of coupons clipped from magazines.
Related: Top 7 Reasons You Should Make Mobile Marketing a Priority
Incentivize your mobile audience and increase revenue by adding coupon codes to the mix. Make customers aware of your latest deals by utilizing text and email push-notifications. Promotions that are sent when a customer is close to a store, or has just visited a site have a greater chance of being redeemed.
3. Make mobile payments available.
If there’s one thing every business should take away from the ecommerce boom, it’s that people prefer convenient transactions. As a result, big brands are stepping up to the plate and changing their procedures to what consumers want out of the shopping experience, including the availability of mobile payments.
For businesses hoping to remain relevant this year, making the crossover is crucial. Set up your services so that they accept mobile devices -- smartwatches too. Not all customers are so trusting of mobile purchases, so signing them up with a secure payment processor is key.
Research secure payment platforms that will allow your business to incorporate mobile payments while also keeping patrons’ experiences secure and simple.
4. Get on board with mobile-only social.
With the popularity of mobile-only social apps set to climb this year, marketers have to jump in. Having a social presence on apps like Instagram, SnapChat and Periscope isn’t just helpful for your marketing strategy anymore -- it’s vital. As apps come and go, brands have to make sure they maintain their audience support. Being sure to avoid relying on any one platform alone will make a world of difference.
The message here is that adopting an effective cross-platform social marketing strategy should be a priority for every brand. Marketers should start by establishing their brand's message across all channels: A sharp understanding of the differing app features and the audiences that use them will be key.
This means that brands can’t post the same content on all platforms. What’s appropriate for one won’t be for another. Consider a billboard, for instance. What works effectively as an ad on the side of a highway won’t be nearly as effective as a commercial on TV. Digital platforms, meanwhile, also have their individual pros and cons.
Related: 5 Ways to Maximize Your Mobile Marketing Strategy
Whatever their medium, then, marketers need to engage consumers by adapting to alternate platforms, but at the same time uniformly reflecting their brands' message and appeal. That's the strategy that will lead to customers leaving the store -- or web platform -- with a purchase.
In these trying times, mobile marketing has become the critical strategy that has enabled many small businesses to thrive when their competitors are simply trying to survive. With the Coronavirus pandemic came new business models and a reset on how customers interact with businesses – and most of these relied heavily on mobile marketing.
What Exactly is Mobile Marketing?
Mobile marketing is a very broad term which encompasses a multitude of marketing platforms and strategies all focused on reaching, engaging, and converting customers and clients via their smartphone or tablet. Mobile marketing can leverage everything from websites to mobile apps to social media to text and messaging platforms.
Mobile marketing allows for a new level of location and time-based targeting. As mobile devices move into targeted areas during specific times, ads can be served to potential customers or clients that are close by at that desired time.
What’s the Difference Between Mobile Marketing and Text (SMS) Marketing?
As mentioned above, SMS (text) marketing is a subset of mobile marketing strategies that not only offers the ability to send promotions and ads to potential and established customers, but also allows for automated and actual interaction directly with those same customers or clients.
More and more, consumers are becoming comfortable with texts and private messages from businesses with whom they often do business. The potential for promotion and upsell here is huge. The key is to establish that the customer or client is comfortable and responsive to this level of communication with you. Obviously the key here is to not overdo it – make your text and messaging communication meaningful and worth their time.
Mobile Marketing Tips App
Getting Started with Mobile Marketing
If you are currently advertising on the web or administer social media accounts for your business, you are already off and running. The key to developing sound mobile marketing strategies is simply being aware that some of the people you are reaching are on a cell phone and tailoring your campaigns for them.
Mobile Marketing Tips:
Mobile Marketing Tips Examples
- Make sure your website is mobile friendly! We’ve been encouraging businesses owners with outdated websites to take this seriously for many years. All websites should leverage responsive design these days to adjust to the wide variety of screen sizes modern users can be utilizing. If you’ve ever tried to look at a non-mobile friendly website on your phone, you know exactly how frustrating this can be to someone on a smartphone.
- Likewise, ads should be formatted to look good on smaller mobile screens and if possible, be responsive as well.
- Ads should also be specifically targeted to mobile users who may not only be in the vicinity of your business, but be there at a time when customers or clients typically convert.
- SMS (text) marketing has been a game changer during the pandemic where consumers are looking for safe ways to interact with businesses. This will likely be a new norm when the pandemic has passed, so get on board with texting and messaging with your customers or clients.
- Video is king in the mobile world! Whether you leverage professional quality video ads or are simply posting personal updates about your businesses with your cell phone camera, video content can bring results! When it comes to mobile, it’s not about production quality, but rather engaging content that compels users to watch and share.
- Lastly, pay attention to your analytics! Understanding how your visitors are using mobile devices to interact with your business is key to developing solid mobile strategies. And once those strategies are put into play, you will want to refer to analytics to see how those campaigns are doing so that you can make educated decisions on how to tweak them for better results.
Mobile Advertising Marketing Tips
If you are interested in getting further into mobile marketing, contact us today!